Dynamics of value propositions: insights from service‐dominant logic
نویسندگان
چکیده
منابع مشابه
Dynamics of value propositions: insights from service-dominant logic
Purpose – This article examines the notion of value propositions (promises of reciprocal value between service providers and their customers), value-in-exchange and value-in-use, all within the conceptual context of service-dominant (S-D) logic. Design/methodology/approach – Responding to calls in the recent literature for an academic critique of S-D logic, its key constructs, and its applicati...
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2011
ISSN: 0309-0566
DOI: 10.1108/03090561111095702